How to Hire a Good SEO Marketer

SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That’s the intent of SEO, however. Since SEO is still an emerging field, there is no “governing body”, and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to deceive the system to win “fake” high rankings.

It is not true that you have no control over what appears in the search engines google search scraper . The content that you put on your site determines where you appear in the search engine results page (SERP). If your site is about “widgets”, you’re probably not going to appear in search results about “bus fares”. The most important thing you can do on the web is to represent yourself honestly. If your site is about “widgets”, and the content on your site talks about “widgets” then you’ll probably appear somewhere in the SERP for “widgets”. A good SEO professional can help you rank higher for “widgets”, among other well-researched, and relevant keywords.

Search engine marketing is becoming more popular every day as more and more professionals report consistently making as a much as six figures in a month from highly optimized web sites. If you are subscribed to lots of Internet Marketing lists like me, I’m sure you’ve seen the dramatic rise AdSense and search engine marketing tools.

The problem with search engine marketing is that some of the techniques that used to work six months ago do not work as well (or not all all) in the present. You could easily spend hundreds of dollars on a marketing tool that currently works, but will not work in the future. So how do you know if you are wasting your money?

One thing that will save you from being a victim of the next “cutting edge marketing technique” is learning how to identify tools and information that promote long term success rather than “quick fixes” and short lived traffic.

One way you can understand how to identify things that will ensure your long term success is knowing the difference between Black Hat SEO and White Hat SEO tools and information.

White Hat SEO and Black Hat SEO are terms that describe the methods you use to gain quality search engine rankings for your web site. One is a more of a long term strategy and one is a short term strategy.

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